Fitness First Middle East is one of the world’s leading health and fitness chains with over 60 clubs across 51 locations in the Middle East located in the UAE, Bahrain, Qatar, Saudi Arabia, Kuwait and Jordan.
We’ve seen a lot of change in the fitness industry over the years, but our philosophy has remained the same: to offer the best equipment, range of classes, knowledgeable staff and personal advice in a welcoming environment that feeds our members’ motivation.
Fitness First is one of the world’s leading health and fitness companies owned and operated by Landmark Group, a leading retail organization in the Middle East and India. We have over 70,000 members in 60 clubs in 51 locations across the UAE, Bahrain, Qatar, Saudi Arabia, Jordan and Kuwait.
We offer world class facilities including; best in class equipment, an array of innovative programmes, cardio, strength and freestyle areas, internationally accredited fitness professionals, free group exercise classes and multiple membership privileges.
Fitness First is a global brand that originated in the UK. Backed by an experience of over 17 years, the fitness chain has grown into a network of over 380 clubs and one million members globally in more than 15 countries worldwide.Our purpose is clear: We are Fitness Leaders who inspire people to go further in life. Across the world we align 10,000 members of staff under this purpose, working to bring health and fitness into more people’s lives.
We know that the biggest barriers to fitness are time and motivation, so we are inspiring people to work on their fitness in a way that suits their style and fits their increasingly busy lives. We bring this to life for our members through a new fitness philosophy, innovative fitness products, an enhanced club environment, a focus on service and expertise, and the development of a connected fitness platform.
Our brand belief is that fitness gives you the confidence, energy and self-belief to go further in life.
About Landmark Group
Founded in 1973 in Bahrain, the Landmark Group has successfully grown into one of the largest and most successful retail organizations in the Middle East and India. An international, diversified retail and hospitality conglomerate that encourages entrepreneurship to consistently deliver exceptional value, the Group operates over 1,900 outlets encompassing over 25 million square feet across the Middle East, Africa and the Indian sub-continent.
Landmark Group has a strong workforce of over 50,000 employees and provides a value-driven product range for the family through its retail concepts: Centrepoint, Babyshop, Splash, Shoe Mart, Lifestyle, Iconic, SportsOne, Max, Shoexpress, Home Centre, Home Box, Emax, and LandmarkShops.com. In addition to the brands developed in-house, the Group also holds the franchise rights for some of the world's leading fashion and footwear brands in the countries where it operates.
The Group has also diversified in the leisure, food, hospitality and healthcare segments with Landmark Leisure, Balance Wellbeing 360, Citymax Hotels, Candelite, Fitness First and Foodmark, the restaurant division, which operates the Group's own and franchise food outlets and iCARE Clinics, primary healthcare clinics for the family. For more information please visit www.landmarkgroup.com
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